Contextual Studies Project

The contextual Studies Project fulfils the written requirement piece of the course; we were asked to write a 1000+ word essay on a designer/practitioner/artist (or a group/design company) or a current exhibition which inspires us. I based my essay on the late Graphic Designer Alan Fletcher because I find his work visually brilliant and inspiring. I am also fond of his book, "The Art of Looking Sideways" and so thought there was no other practitioner better suited to write about. He revolutionised the way in which 'design' is perceived and pioneered and transformed design as we know it today, rejecting conventionalism and conformity, Fletcher's work breaks away from traditional and mainstream work and in doing so he paved the way for a newer, more approachable graphic design.

The Booklet

I designed and made the book on both paper and then acetate in the hope that I could layer the two and create a three dimensional effect. unfortunately this would have meant that the text and typography would largely become illegible and so I decided to make them both separately. The acetate version is my final version and I intend to create a lightbox for this to be placed in.

the paper version

the acetate version